backbackHugo is a cuban musician living in the USA. Just like his music, his brand was hand made - reflecting his organic music style and inspired by the front of traditional markets in Havana, where he started his career.
Bossa is a Brazilian coffee brand run by a woman coffee master. She seeks the best coffee beans in the country to create unique experiences. As she is one of the few female coffee masters in the country, the God of fertility is represented in the logo, uniting the sun, the beans and the Brazilian Bossa, our unique way of doing things.
Galant is a male jewelry brand which sets itself apart by creating timeless pieces that make jewelry accessible to all man.
Prudential hired us to build their global design system, and as the project gain attention for its innovative proposal, the need for a proper branding emerged.Apart from creating the letter R, the stone icon represents the stone which the main logo is made of and its 4 parts represent the system's 4 pilars.
This barbershop is in the heat of urban São Paulo, communicating its plurality and innovative approach to the craft.
